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Hello, I'm Kaitlyn
Creative Designer
Editorial Magazine Layout
This project focused on the intersection of sensitive storytelling and professional editorial design, centered on an in-depth feature titled "The Dark Side of Living with Anxiety & Depression." Tasked with balancing heavy, impactful content with visual narrative, I developed a multi-page layout that utilizes a strict grid system to manage complex typography and reader flow. To visually represent the isolating nature of the topic, I created custom metaphorical illustrations in Adobe Illustrator, which I then integrated into a clean, professional spread in InDesign. By pairing expressive header typography with highly readable body text and strategic pull-quotes, the final layout establishes a sophisticated, empathetic tone suitable for professional publication.
Illustrated Quote
Inspired by George R.R. Martin’s reflection on the transformative power of reading, this piece captures the quiet intimacy of an immersive literary escape. Created in Adobe Photoshop, the illustration centers on the tactile details of a reading ritual, a steaming teacup and a well-worn book,brought to life through manual shading, rich textures, and warm, ambient lighting. By pairing elegant typography with a carefully rendered, organic environment, the project visually translates the comfort and depth found in getting lost in a good story.
Burberry Fragrance Magazine Campaign
This project challenged the ability to adapt a single product asset into three distinct editorial environments while maintaining strict brand integrity. Focused on the Burberry Fragrance line, I executed a professional studio photography session, utilizing precise lighting to capture the premium textures of glass and liquid. The raw imagery was then refined in Adobe Photoshop through advanced retouching and color grading to ensure a high-end commercial aesthetic. To finalize the campaign, I analyzed the unique visual languages of People, WIRED, and TIME, tailoring typography, layout, and composition to align with each publication's signature style. This work demonstrates an expertise in balancing corporate brand requirements with diverse editorial design standards.
Annex Design Branding & Brochure
Annex Design is a high-end construction firm specializing in the transformation of laundry rooms into functional sanctuaries. This project involved developing a comprehensive visual identity, from an architectural "A" monogram logo to a sophisticated, multi-page promotional brochure. To achieve a premium aesthetic, I curated a high-end color palette and used Adobe Photoshop for advanced image retouching and color grading to ensure all photography felt cohesive. The layout was structured in InDesign to emphasize professional typography and a clean, grid-based hierarchy, while Adobe Illustrator was used to craft custom iconography and vector elements. The resulting brand identity successfully bridges the gap between industrial durability and refined home interior design.
CSBK Banner Campaign
For the Mopar Canadian Superbike Championship at Shannonville Motorsport Park, I designed a cohesive promotional banner suite optimized for the high-energy, high-speed environment of professional motorcycle racing. The project required seamless cross-format adaptation, ensuring brand consistency across both wide infield wall banners and vertical display layouts. Using Adobe Photoshop, I performed complex image compositing to build the final scene, utilizing advanced retouching techniques, such as masking, cloning, and content-aware fill, to remove existing imagery and integrate specific sponsor assets. By establishing a strong visual hierarchy and sharp typographic alignment, the campaign delivers high-impact branding designed for maximum visibility at speed.
Climate Canada: Raising Awareness
This high-impact advertisement for Climate Proof Canada uses a powerful "destruction" theme to provoke thought about the reality of rising sea levels and climate change. By skillfully compositing multiple photos in Photoshop, a cohesive, apocalyptic environment was created to visually represent the threat of drowning landscapes. The design balances this complex, atmospheric imagery with bold, clean typography to ensure the urgent message remains both sharp and highly legible to the viewer.
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